Tommy Fransson becomes new Valour CEO

Zug/Switzerland, 4 January 2022 – Tommy Fransson this week joins Valour Inc (Valour) as its new CEO, following the announcement in November 2021 that he had been appointed. Previous CEO Diana Biggs moves full-time to her role as Chief Strategy Officer at DeFi Technologies, Valour’s parent company.

Tommy will work closely with COO Frances Edwards and the Management team to lead Valour’s next phase of growth as the company moves into its second year of issuance and continues to launch its products across European markets.

Russell Starr, CEO of DeFi Technologies, commented:

“We’re delighted to welcome Tommy to the Valour fold properly and we’re excited for all the things we can achieve with him at the helm in 2022.”

Tommy Fransson said:

“I’ve been looking forward to getting my feet under the desk at Valour for a while and I’d like to thank Diana, Russell and the rest of the DeFi Technologies and Valour teams for their warm welcome. I’ve worked with the founding members for several years and I really admire what’s been achieved by Diana and her team since Valour launched its first product at the end of 2020. I look forward to focusing on new markets and new products for Valour, whilst driving Valour’s long-term mission of broadening investor access to digital assets and innovative finance.”

Tommy joined Valour from Nordic Growth Market (NGM) where he was Deputy CEO for ten years and Head of the Nordic Derivatives Exchange. He was also previously Chairman and co-founder of the Swedish Exchange Traded Products Association (SETIPA), created to support the development of ETPs, as well as a Board member of the European Structured Investment Products Association (EUSIPA).

In 2021, Valour surpassed $370m USD in assets under management from the trading of its products on the NGM and Frankfurt stock exchanges. AUM grew more than 4000%. Valour also launched ETP products on Euronext Paris and Amsterdam and on the Frankfurt Stock Exchange, and issued the world’s first Uniswap ETP in October.

About Valour Valour Inc. issues exchange-listed financial products that enable retail and institutional investors to access investment in disruptive innovations, such as digital assets, in a simple and secure way. Established in 2019 and based in Zug, Switzerland, Valour is a wholly owned subsidiary of DeFi Technologies Inc. (NEO:DEFI, GR: RMJ.F, OTC: DEFTF). For more information on Valour, visit

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