Valour Inc. Announces New Chief Sales Officer, Marco Infuso, previously from 21Shares

Toronto, Ontario, July 5, 2022 -- Valour Inc. (the “Company” or “Valour”) (NEO: DEFI) (GR: RMJR) (OTCQB: DEFTF), a technology company bridging the gap between traditional capital markets and decentralised finance, announced today that it has appointed Marco Infuso to the role of Chief Sales Officer (“CSO”). With his international experience in the field of digital assets and ETFs, he will drive sales throughout Europe, as well as win new customer groups globally.

Mr. Infuso, a business administration graduate, has held various management positions in asset management over the last 21 years, including in roles at DZ BANK, Pioneer Investments, Lombard Odier, and Commerzbank. Most recently, he made headlines as Managing Director at crypto ETP issuer 21Shares AG with the launch of crypto savings plans in Germany.

In addition to his studies in business administration, Mr. Infuso deepened his knowledge on blockchain and cryptocurrency by gaining the Certified Crypto Financial Expert (CCFE), the leading Swiss crypto & blockchain title for the financial industry.

Valour drew attention in January this year with an investment in SEBA Bank’s Series C raise along with a preferred partnership agreement with SEBA Bank, a leading, globally active private Swiss crypto bank, which holds a FINMA license.

"Digital assets are indispensable in today's modern portfolio approach; if they are then also distributed by a regulated provider and finally resemble "normal" ETFs in terms of price, then we are finally talking about the democratization of cryptos for everyone," Mr. Infuso commented as motivations for the move.

"With the SEBA VALOUR Metaverse Index (ISIN DE000SL0F989) we have recently shown how close we are to the pulse of the crypto era while always keeping the customer in focus,” said Tommy Fransson CEO of Valour Asset Management. “We are extremely pleased to have convinced Mr. Infuso of our innovative strength and of the economies of scale through our strategic partnership with SEBA Bank - welcome on board."

Valour offers fully hedged digital asset ETPs with low to zero management fees, with product listings across four European exchanges. Valour's existing product range includes Valour Uniswap (UNI), Cardano (ADA), Polkadot (DOT), Solana (SOL), Avalanche (AVAX), Cosmos (ATOM) and Enjin (ENJ) ETPs, as well as Valour’s flagship Bitcoin Zero and Valour Ethereum Zero products, the first fully hedged, passive investment product with Bitcoin (BTC) and Ethereum (ETH) as underlyings which are completely fee-free, with competitors charging up to 2.5% in management fees.

The Company also announces that Ms. Diana Biggs has elected to step down from her role as Chief Strategy Officer to pursue other opportunities. Management and the board of directors of the Company would like to thank Ms. Biggs for her services and continued support of the Company and wish her all the best in her new endeavours.

Learn more about Valour at https://valour.com/

About Valour Valour Inc. is a technology company bridging the gap between traditional capital markets and decentralized finance. Our mission is to expand investor access to industry-leading decentralized technologies which we believe lie at the heart of the future of finance. On behalf of our shareholders and investors, we identify opportunities and areas of innovation and build and invest in new technologies and ventures in order to provide trusted, diversified exposure across the decentralized finance ecosystem. For more information or to subscribe to receive company updates and financial information, visit https://valour.com

*Cautionary note regarding forward-looking information:

This press release contains "forward-looking information" within the meaning of applicable Canadian securities legislation. Forward-looking information includes, but is not limited to the regulatory environment with respect to the growth and adoption of decentralized finance; the pursuit by Valour and its subsidiaries of business opportunities; and the merits or potential returns of any such opportunities. Generally, forward-looking information can be identified by the use of forward-looking terminology such as "plans", "expects" or "does not expect", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates" or "does not anticipate", or "believes", or variations of such words and phrases or state that certain actions, events or results "may", "could", "would", "might" or "will be taken", "occur" or "be achieved". Forward-looking information is subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Company, as the case may be, to be materially different from those expressed or implied by such forward-looking information. Such risks, uncertainties and other factors include, but is not limited the acceptance of Valour ETPs by exchanges; growth and development of DeFi and cryptocurrency sector; rules and regulations with respect to DeFi and cryptocurrency; general business, economic, competitive, political and social uncertainties. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company does not undertake to update any forward-looking information, except in accordance with applicable securities laws.*

For further information, please contact: Investor Relations Dave Gentry RedChip Companies Inc. 1-800-RED-CHIP (733-2447) 407-491-4498 Dave@redchip.com

Public Relations Wachsman PR defitech@wachsman.com

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